The year 2025 was not just another year on the calendar for me. It was a year of big decisions, stepping out of my comfort zone, overcoming myself — and above all, the year when a long-held dream became a real project. A project that gives my work deep meaning.
Nowadays we are constantly overwhelmed by the constant flow of information and advertising that surrounds us totally everywhere. Imagine your daily routine... From the moment we wake up and touch our mobile phones, advertising is with us practically all day long. On mobile phones, on the radio or on the TV we watch at breakfast, to the outdoor...
Marketing is a fast-paced, dynamic field where it's important to keep up with the latest trends and innovations to stay competitive. If you know what's happening in the market and what the current trends are, you can easily get a step ahead with your brand. New trends bring many challenges, but also many opportunities for those who are ready to...
One of the key things for any brand is to define the target audience, that means who your target customers are. This is important not only for the success of the brand, but also for the success of the company. Everything depends on knowing your target audience: what you will communicate, in what form, in what marketing channels, with whom,...
The year 2024 is coming in only a few hours - have you thought about your plans for next year? In large companies, marketing strategies and plans for the upcoming year are usually already prepared during October. If you don't have plans or a strategy yet, it's ok. With the new year, an imaginary blank sheet of paper opens up....
In my practice, I come across different types of companies and brands. From newly founded, smaller, medium-sized to large. Each brand often deals with the question of how to gain or increase awareness. However, depending on its size and current needs, it needs to address it in a different way.
Do you also have the feeling that weeks and months are passing faster and faster? It's the end of the year. It's the best time when we have the perfect opportunity to slow down, look back and appreciate the journey we've taken over the last 12 months. It's a time for reflection and to think more deeply about what made...