Nuxe

Growing Brand Awareness without a TV budget 

Key challenge 

NUXE is a premium natural cosmetics brand that delivers not only visible results, but also a true sensorial pleasure from the very first application.
The challenge was to strengthen brand awareness in a situation where there was no space for traditional TV advertising.

My goal was to find alternative ways to bring the brand closer to women – authentically, sensitively, and most importantly, with real impact.

Scope of work:

• Marketing & trade marketing for CZ & SK

• Concept development and execution of 360° campaigns

• PR & media relations

• Digital communication & influencer marketing

• In-store visibility and creation of new POS materials for checkout and shelves

• Training of pharmacists

• Crisis communication during the COVID-19 pandemic

Key highlights 

CAMPAIGN "Thank You for Helping with Us"

• During the COVID period, it was essential to increase brand awareness and support sales, while at the same time showing appreciation for doctors working on the front line.

• I created a campaign in which €2 from every sold product of a specific iconic oil was donated to hospitals.
• The campaign was a great success. The brand not only strengthened its reputation on the market and increased sales, but we were also able to support selected hospitals and make a meaningful contribution.
• In total, €8,100 was raised for hospitals in the Czech Republic and Slovakia.
• Strong PR and media presence
  

NUXE BIO

The strongest launch of a new organic range in the given period. One of the biggest product launches in the brand's history.

• Millions of impressions across online and print media

• Hundreds of thousands of women engaged in product testing

• Over 520 pharmacists trained across CZ & SK

• New in-store displays and POS materials supporting the new organic range in pharmacies

• Significant increase in brand awareness

• Strong emotional connection between the brand and its customers